25 Years of TechNet


This October, Advance Auto Elements will mark 1 / 4 century of supporting its skilled prospects with a bunch of companies that goal to assist them stand out from the competitors.

To share a bit little bit of historical past concerning the Advance Auto Elements TechNet program, and supply an replace on thrilling new developments, Lauren Beaulieu, vice chairman, Skilled Advertising and marketing, Advance, Carquest and Worldpac, and Kevin De Lillo, senior vice chairman, Automotive Enterprise Options for Advance Auto Elements, give us the within scoop on what makes the TechNet program so well-liked. 

Established in 1997, the TechNet technician’s community was established to supply unbiased retailers with a supplier companion to provide components, digital options, information platforms and packages. TechNet additionally offers important coaching and sources to allow retailers to fulfill the demand of a dynamically altering expertise surroundings. The TechNet program goals to function a nationwide community of extremely expert unbiased retailers, which give motorists with a trusted supply for repairs and upkeep. 

At the moment, TechNet has grown right into a community of practically 15,000 member retailers throughout North America. 

“One of many single most necessary roles TechNet performs is to be the voice and advocate for all unbiased retailers,” stated De Lillo. He provides that many members say, for them, TechNet has advanced from a community into household.

“The engagement of our members in addition to our member-to-member connections have elevated as retailers community on-line and at our native and nationwide occasions. With our membership rising to document ranges, it reinforces what we believed from the inception of this system – unbiased service facilities wanted their very own nationwide community to share finest practices and help one another,” De Lillo stated. 

Evolving with the Occasions

Beaulieu provides that whereas this system started by offering primary options similar to nationwide guarantee and roadside help packages, it has advanced through the years to include extra digital advertising and marketing options, serving to technicians and restore retailers preserve tempo with evolving expertise.

“After we first began out in 1997, clearly these have been the early days of the web, so we didn’t provide the entire on-line instruments and sources that we do at the moment. The best way we engaged with our members was principally field-based. At the moment, we’re capable of have interaction with our members nearly by means of a number of channels,” Beaulieu shared. “I’d say the way in which we join with our members has elevated and modernized as we’ve moved ahead. One of many key components we’ve additionally been capable of provide them are totally different options that meet their wants. For instance, now we have an insurance coverage program profit that we derived straight from buyer suggestions that they have been searching for that. 

John Leether, proprietor of Leether Automotive positioned in Bristol, CT, owns the first-ever TechNet store. He enrolled in TechNet in October 1997. Right here, he’s photographed with the unique TechNet signage he used again then.

“I additionally assume that the extent of selling and engagement now we have with them has turn into extra subtle, as nicely. We’re capable of join with them and provides them a extra holistic resolution as a result of we aren’t as reliant on simply the only level of contact with their gross sales consultant,” she added.

A method Advance has expanded engagement with members is by providing a extra personalized, personalised method by means of its new Automotive Enterprise Options (ABS) group, which collaborates with Advance’s Inside Options Staff (IST). 

“These groups are a part of a nationwide community of business skilled sources whose main focus is to assist our independently owned TechNet members succeed,” stated De Lillo. “Their most necessary aim has been to assist streamline and simplify how our members have interaction with TechNet in methods which are personalised and significant to them to drive success. Impartial enterprise house owners want a personalized method, and these groups work carefully to supply concepts and options.”

De Lillo added that Advance is consistently rising and evolving the TechNet program by means of expertise as nicely, with a deal with maintaining with each digital and automobile expertise developments.

“All TechNet members have entry to MotoVisuals, our digital library of video animations to assist retailers clarify crucial repairs to prospects, and MotoLogic, our diagnostic restore information. We’re growing superior technical and enterprise coaching primarily based on their enter. With the complexity of repairs accelerating, our coaching should sustain, [this is] one motive why now we have essentially the most complete coaching obtainable on ADAS, electrification and hybrid automobiles,” De Lillo stated.

TechNet Impressions program

Whereas expertise performs an enormous half in this system, Advance additionally introduced extra tangible advantages for store house owners as nicely, when it launched the brand new TechNet Impressions program in June.

By means of the brand new program, the TechNet Impressions design crew develops branding packages personalized to the distinctive constructing specs of every restore store within the community. Upon request, TechNet’s crew offers full inside options similar to branded service counters, furnishings and different fixtures, together with exterior enhancements, together with branded awnings, non-illuminated and LED-illuminated signage, bay banners and extra. Packages may be tailor-made to funds, offering restore retailers the chance to make refined or substantial modifications to the looks of their facility, Advance stated.

The TechNet Impressions crew additionally will work with municipalities to make sure upgrades are authorised inside native tips and rules, giving restore retailers peace-of-mind and the chance to deal with their prospects. 

One other TechNet member location, Bruneau’s Auto, Inc., positioned in Milford and New Haven, CT.

“It truly is about their model first after which TechNet as a supporting model,” stated Beaulieu. “The beauty of the Impressions program actually is that we make it turnkey. We make it tremendous straightforward for them. Quite a lot of retailers get daunted as a result of they should work inside their native rules. We’ll try this for them. They are often as engaged or as passive throughout the Impressions program as they need to. They will do something – from simply getting a few indicators or an awning, or they’ll do an entire store transform in the event that they need to by means of this system. We sort of deal with it, A to Z for them. So, it’s actually centered on their wants, nice or small. It’s about their model over some other model and serving to them improve and drive visitors to their store, actually placing their finest foot ahead of their local people.”

Advantages For Advance, Too

Whereas this system provides a spread of options to assist the unbiased restore retailers be one of the best they are often, De Lillo says Advance gleans some advantages from the partnership, as nicely.

“There are three key features: perception, progress and help,” stated De Lillo. “Our TechNet members present large perception into the evolving expertise and complexity of servicing the following technology of automobiles, figuring out half failures for ‘first-to-market’ assortment planning and technician coaching retailers require to tell our Carquest and Worldpac coaching program improvement. When our TechNet members are rising, the Advance enterprise is rising. Our members present help for our nationwide product guarantee protection, assist new members construct their companies and supply suggestions to our suppliers on their merchandise.

“Merely [put], our TechNet prospects are main unbiased retailers who present large worth to the Advance enterprise; Advance Auto Elements, Worldpac, Carquest and Autopart Worldwide.” 



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