Apple Planning to Launch Low-Price Apple TV This 12 months

Apple might be planning to launch a brand new, lower-cost Apple TV later this yr, based on a current rumor.

Respected analyst Ming-Chi Kuo not too long ago mentioned that Apple is planning to launch a brand new model of the ‌Apple TV‌ as quickly because the second half of 2022. The brand new ‌Apple TV‌ will reportedly have an improved value construction, suggesting that the system might have a cheaper price to be extra aggressive with different streaming media gamers like Google’s Chromecast, Amazon’s Hearth TV, and Roku gadgets.

The Info first mentioned in 2018 that Apple was engaged on a low-cost TV dongle system as a extra cheap various to the ‌Apple TV‌, which begins at $149. The venture was pushed by Tim Twerdahl, an Apple video and audio advertising government, who argued {that a} low-cost TV system would make it extra inexpensive for customers to entry Apple TV+ based mostly on his expertise overseeing comparable tasks at Netflix and Amazon.

A subsequent report from final yr claimed that Greg Joswiak and Phil Schiller overruled Twerdahl, insisting that Apple shouldn’t start making low-cost, low-margin gadgets on account of its potential to break its fame for premium merchandise, which means that Twerdahl’s low-cost TV system venture was allegedly deserted. Apple apparently determined that an applicable middle-ground resolution can be to develop apps for ‌Apple TV+‌ on different platforms, similar to gadgets from Samsung, Roku, Amazon, Sony, and Microsoft, which aligned with earlier considerations amongst executives, together with Eddy Cue, that ‌Apple TV+‌ would have to be out there on a variety of gadgets, together with non-Apple ones.

Kuo’s rumor might counsel that the low-cost ‌Apple TV‌ venture just isn’t lifeless in any case. Launched in April 2021, the present ‌Apple TV‌ 4K mannequin is priced at $179 with 32GB of storage and at $199 with 64GB of storage, whereas the previous-generation ‌Apple TV‌ HD stays out there for $149 with 32GB of storage. By comparability, there are Chromecast and Roku streaming sticks out there for below $50, and lots of different choices below $100. ‌Apple TV+‌ is already out there on platforms like Hearth TV and Roku, however a extra competitively priced ‌Apple TV‌ mannequin might stimulate gross sales and assist to attract extra subscribers to the streaming service, which competes with the likes of Netflix and Disney+.

Each the second-generation (2010) and third-generation (2012) fashions of the ‌Apple TV‌ had been priced at $99 at launch, and Apple ultimately lowered the worth of the third-generation mannequin to $69, so there’s priority for a sub-$100 ‌Apple TV‌.

The second-generation ‌Apple TV‌ 4K was the primary new ‌Apple TV‌ era in over three and a half years when it was launched final April, with key new options together with a redesigned Siri Distant, a quicker A12 Bionic chip, HDMI 2.1, and Wi-Fi 6. It isn’t but clear what incorporates a new mannequin might supply, however in the long run Apple is believed to be rethinking its TV product line and dealing on a mixed Apple TV and HomePod system.

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