Apple plans to start displaying search advertisements in its Maps app on the iPhone beginning subsequent 12 months, in line with Bloomberg‘s Mark Gurman.


“I imagine the engineering work is already underway to launch search advertisements within the Apple Maps app, and we must always start to see it’s applied someday subsequent 12 months,” wrote Gurman, within the subscriber-only model of his “Energy On” publication immediately.

Adverts within the Apple Maps app wouldn’t be the standard banner advertisements that you simply see on web sites, however slightly paid search outcomes. For instance, a quick meals chain might pay Apple to seem close to the highest of the outcomes when a person searches for “burgers” or “fries.” Many related apps already supply search advertisements, together with Google Maps, Waze, and Yelp.

Apple already shows search advertisements within the App Retailer, permitting builders to pay to advertise their apps to customers who seek for related key phrases. Apple can be planning to point out advertisements within the App Retailer’s “As we speak” tab and in a brand new “You Would possibly Additionally Like” part on the backside of app listings, whereas banner advertisements are displayed in Apple’s Information and Shares apps.

Final week, Gurman stated Apple is planning to considerably increase its promoting enterprise over time. In his publication, he stated that Apple’s promoting division is producing about $4 billion in income yearly and that Apple’s promoting chief Todd Teresi desires to extend that determine to at the very least $10 billion per 12 months over time.

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