How South Indian Movies Like ‘RRR’ & ‘Karthikeya 2’ Are Successful Over Hindi Films


The battle of North Vs South with Telugu movie, Kartikeya 2, trumping big-ticket releases like Laal Singh Chaddha and Raksha Bandhan, continues.  

Whereas the each day collections of each the Hindi films dwindle with every passing day, because of the #BoycottBollywood development, Kartikeya 2 has stood robust, incomes about ₹2-3 crores every single day. With Janmashtami being celebrated, the Telugu movie based mostly on Lord Krishna is anticipated to do even higher on the weekend.  

A number of the largest hits in recent times have come from the Tamil, Telugu, Malayalam and Kannada movie industries. There appear to be extra takers for films like Pushpa, KGF and RRR than Laal Singh Chaddha, Radhe or Jayeshbhai Jordaar led by stars who’ve commanded crowded theatres for a number of years.  

Why have south Indian movies began profitable over Bollywood films? I’ve just a few theories: 

1. ‘Seetimaar’ Dialogues 

Pushpa: The Rise
© AA Movies

In a world the place many individuals desire to look at films within the consolation of their properties on OTT platforms, you want a powerful motive to entice them to purchase a film ticket and watch it in theatres. This implies catchy, memorable dialogues and songs that make everybody within the film corridor begin dancing, cheering and whistling.  

Who can neglect Allu Arjun’s signature “Thaggede le (I cannot bow down)” and his signature chin swipe transfer from Pushpa: The Rise? Moments like these stick with the viewers even after they exit the theatre.  

2. Rooted In Tradition 

Rooted In Culture
© Dhanush

Probably the most repeated feedback in opposition to Bollywood movies I’ve seen of late is “South Indian movies are rooted in tradition”. Such feedback on social media are normally accompanied by a collage of stars like Ram Charan wearing easy apparel juxtaposed with an image of Ranveer Singh’s nude photoshoot.   

There appears to be a craving to return to an easier, albeit regressive period, the place ladies are unbiased, but domesticated and males are the centre of the motion, combating goons and saving humanity.  

3. Humility Of Actors 

Humility Of Actors
© Twitter

When footage of Vijay Deverakonda exhibiting up for Liger promotions in chappals or travelling in financial system class and autos went viral, individuals had been amazed by the actor’s humility. They appreciated his simplicity and distance from the entrapments of “being a star”.  

Name it a hatred of materialism or jealousy of watching others stay a greater life than you, individuals go away no stone unturned to troll stars who showcase their wealth. 

When Dhanush turns as much as the screening of his Hollywood debut carrying a veshti, it’s in comparison with Ranveer Singh carrying Gucci for an off-the-cuff luncheon. And the comparability just isn’t fairly! 

4. Stars Are By no means Larger Than The Films 

Stars Are Never Bigger Than The Movies
© PTI

I bear in mind going to Karnataka as a child yearly and seeing gigantic cutouts of well-liked actors, adorned with layers of garlands. Those with Rajnikanth could be particularly grand and brilliant. In most south Indian cities, actors are handled as Gods and revered with garlands and vermillion on the foreheads of those cutouts. 

Whereas this obsession with stardom hasn’t pale, actors have at all times maintained that they’ll by no means be greater than their films. Film posters are equally grandiose and the atmosphere inside cinema halls resembles that of a carnival with individuals breaking right into a dance, clapping and whistling.  

5. They Are A Mix Of Massy & Stylish 

RRR
© Pen India Restricted

Straddling the tremendous line between mass entertainers and performance-driven movies is an artwork in itself and south Indian movies appear to do it with ease. A movie like RRR works for a similar motive. It has robust performances by Ram Charan, NTR Jr and Ajay Devgn together with foot-tapping songs and a larger-than-life persona.  

Right this moment’s viewers loves a movie the place it could actually be taught one thing and likewise enjoys a superb snigger alongside the way in which.  

6. Unique Content material 

Original Content
© Paramount Footage

One of many largest issues with Bollywood proper now’s the sheer variety of remakes within the pipeline. Whereas each movie trade has its personal share of remakes, Bollywood’s sudden reliance on remakes to create substandard films has begun to irk individuals.  

As individuals dip their toes within the pool of regional cinema, they change into extra conscious of flicks which can be picked up for remakes by Bollywood manufacturing homes. Since they already know the principle plot, they do not have a superb motive to spend cash on a film ticket with none novelty issue. 

Which of those did you discover essentially the most relatable? 





Supply hyperlink