Irfan Tansel, CEO, Al Masaood Vehicles


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Judging by the numbers his enterprise is professing, Irfan Tansel, CEO of Al Masaood Vehicles, the unique distributor of Nissan in Abu Dhabi, Al Ain, and the Western area of the UAE, will need to have been unfazed by the COVID-19 pandemic. His firm reviews attaining a market share progress of 30% in 2020, outselling all competitors within the area of Abu Dhabi by the variety of models offered, in addition to marking a retail progress of 34%. How? “The components is straightforward and simple,” Tansel replies. “Ambition and exhausting work, in addition to sincerity and empathy in coping with folks.”



Al Masaood Vehicles

Irfan Tansel, CEO, Al Masaood Vehicles

However that is not all- the corporate’s different milestones embody it changing into the primary automotive dealership within the GCC area to obtain Bureau Veritas’ Safeguard Label for its gross sales and aftersales operations, in addition to it having the ability to unveil Nissan’s first interactive e-commerce platform within the Center East, Africa, India, and Turkey. Tansel additionally factors out that Al Masaood Vehicles has additionally launched a web based auto retail financing scheme that permits clients to acquire the mandatory funds, with out the necessity to bodily go to a showroom or financial institution. Having been carried out in partnership with high UAE banks, the auto retail answer provides clients complete peace of thoughts by providing them an entire on-line journey that meets their wants and necessities.

The brand new service is a part of Al Masaood Vehicles’ persevering with efforts to make sure the well being, well-being, and security of the group in mild of the COVID-19 pandemic. The corporate was additionally one of many first sellers to launch an interactive digital gross sales initiative referred to as CLIX (Linked Reside Interactive Xperience), which allowed clients to benefit from the comfort of a full interactive dwell showroom expertise from the consolation of their houses. Such efforts made by the enterprise additionally clarify why Al Masaood Vehicles is the primary ever automotive seller to have been acknowledged by Dubai Islamic Financial institution as one among its distinguished companions which have made a major contribution to the financial institution’s auto finance enterprise.

Having listed a protracted listing of milestones that Al Masaood Vehicles achieved just lately, I notice that, the truth is, their dedication to excellence will need to have made every other 12 months equally profitable. This remark is clear by way of among the trade accolades that the corporate has obtained thus far. In 2019, Al Masaood Vehicles gained the coveted Nissan World Supplier Award 2019 – Nationwide Gross sales Firm for its respective market dimension, crowning the corporate with the title “Better of the Greatest.” Within the following 12 months, the corporate was once more awarded the very best accolade for World Companions, however this time by their French principal model Renault. Most just lately, Al Masaood Vehicles surpassed world targets stipulated by the Nissan model for aftersales companies and secured the World Nissan Aftersales Award, outperforming different Nissan sellers working globally inside its phase. As soon as, the corporate was additionally named the Greatest Performing Associate by Nationwide Basic Insurance coverage (NGI), after it recorded the very best gross sales amongst NGI’s companions for the availability of affinity insurance coverage merchandise.

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Irfan Tansel, CEO of Al Masaood Vehicles. Supply: Al Masaood Vehicles

One widespread theme amongst profitable folks is that they at all times make an effort to remain on the high of their sport, and I think that there have to be some component of such habits that Tansel additionally makes use of in an effort to win in his profession by way of the years. “At first, it is self-discipline,” Tansel explains. “It’s the street to carrying out your objectives. Just like the saying goes, motivation will get you going, however self-discipline retains you rising. Being an early riser, I imagine that managing your time properly can also be an important behavior. I’ve at all times had the very best doses of readability and the most effective concepts on the break of daybreak. Planning and diligence are important for achievement in enterprise as properly.”

However let’s not low cost the significance of sheer exhausting work, Tansel reiterates. “I began my profession as an apprentice, and I took each work expertise to coronary heart,” he says. “As a result of I had each intention to get the most effective out of each job I did, figuring out {that a} better reality will reveal itself as you give each job your absolute best.” Right here, Tansel is speaking about when he, at 15 years of age, labored as an apprentice auto mechanic, however he claims to have learnt some key life classes even earlier than changing into a young person. “I used to be born in Turkey, and as a toddler, like many, I migrated with my household to Germany,” Tansel explains. “I needed to adapt to a very new tradition at a really tender age. This meant studying methods to maneuver out of my consolation zone and embrace change.”

That is primarily how being self-made turned a significant private driver for Tansel. “Being a foreigner means you can not simply be like others, it’s essential be higher than them,” he says. “That created the seed of ambition and competitiveness in my persona, and I’ve lived a lifetime of welcoming challenges, one after one other.” His hyphenated identification (Turkish- German) has additionally allowed Tansel to understand the most effective out of the 2 cultures. “My Turkish roots have ingrained in me the tendency to be very people- centric, empathetic, linked, and maintain a deep sense of worth for household bonds and human relations,” Tansel says. “My German upbringing, however, sharpened my enterprise acumen by charging me with a profound respect to self-discipline, precision at work, calculated decision-making, and a deep give attention to effectivity of course of and planning. In a nutshell, I acquired the most effective of each worlds.” Tansel’s upbringing illustrates two issues about him. The primary one is already apparent: his absolute love for his work. However the second -his people-oriented attitude- reveals itself much more once I ask concerning the errors he has made all through his profession.

“I’ve at all times had a compelling urge to do the suitable factor, and one essential talent I discovered alongside the best way is how you can confront with grace,” Tansel explains. “To ship uncomfortable messages to staff in sincere but empowering methods. If you’re within the scenario and doubtless too captivated with it, you do not notice that you might have utilized stress on the opposite occasion. I do recall a time once I was deeply absorbed in a dialog that I’ll have gone exhausting on a few of my associates. I’ve discovered over time how you can stay adamant, however with grace, and to confront folks with empowerment.” Tansel stresses the significance of treating one’s workforce properly. “What makes you a profitable chief is softening the sides of your group by being empathetic and understanding very properly, the place every workforce member stands of their life and what they are going by way of,” he says. “Cultivating a human reference to folks, be that inside your group, or merely folks you run into in life, does take you locations.”

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Irfan Tansel, CEO of Al Masaood Vehicles. Picture courtesy Al Masaood Vehicles

Tansel can also be attuned to the wants of his shoppers and the bigger group. Examples of Tansel’s proactive response to altering buyer wants are Al Masaood’s Auto Leasing answer, which is geared toward offering customized leasing options to each their retail and company clients, or the Al Masaood Confidence program that’s rolled out to spice up belief and confidence by permitting clients to ask for a substitute of their new or pre-owned automobiles inside 15 days from the date of buy.

Yet another instance is the corporate’s partnership with Kanari, a Dubai-based expertise administration know-how firm, which permits them to leverage the ability of real-time buyer suggestions in driving enhancements in buyer expertise. Moreover, the just lately launched Al Masaood Auto App attracted greater than 5,000 clients by the tip of 2020, and it presently enjoys a mean utilization of 70%. The app permits clients to ebook their car service, observe the progress of a present service, request roadside help, discover new and pre-owned automotive fashions and even trade-in present automobiles, to call a couple of companies.

“We constructed up a great momentum throughout 2021, and we are actually gearing as much as finish the 12 months with nice presents and new launches,” Tansel says. “It has been a great 12 months for us, and we’re happy with the elevated market share and wholesome progress that we achieved regardless of the pandemic.” Al Masaood Vehicles’ strategic mid-term plan “Undertaking Falcon,” which was launched a couple of years in the past, can also be a testomony to Tansel’s foresight that the corporate ought to give attention to driving operational excellence by optimizing prices and growing new enterprise strains and retail codecs. He explains that 2022 will mark the ultimate 12 months of the mid-term plan, and provides, “It is nice to wrap up Undertaking Falcon with all our deliverables fulfilled, as we now set to strategically plan for its subsequent section.”

In the meantime, Al Masaood Vehicles’ humanitarian initiatives embody being the official companion and unique automo- tive sponsor for the Particular Olympics World Video games, the world’s largest humanitarian spectacle that happened within the Center East for the primary time from March 14-21, 2019. In partnership with Nissan, Al Masaood equipped a fleet of over 315 automobiles throughout the occasion to assist transport athletes, delegations, and coaches, and offered simultaneous help for occasions all through the UAE within the construct as much as the primary occasion.

One other of Al Masaood Vehicles’ initiatives geared toward uplifting others could be seen in its help to Al Jazira, an Emirati skilled soccer membership primarily based in Abu Dhabi. “Reaching out to the youth of Abu Dhabi in private and inventive methods stays a high precedence for Al Masaood Vehicles,” Tansel says. “This partnership with Al Jazira Membership made good sense for us and our flagship model Nissan, as a result of soccer, being the world’s hottest sport, holds a particular place in its coronary heart. Nissan already has a legacy of strategic partnerships for a number of main world competitions, such because the UEFA Champions League.”

Trying again at his profession thus far, Tansel says, “My youthful self could be very proud to see how my journey has unfolded. The ambition has at all times been there, however it’s typically the ailment of excessive achievers to not actually imagine in their very own potential, and rush into criticism of their very own selves. My youthful self would by no means settle, however as an alternative was at all times looking out for the subsequent problem. It had the reassurance that the more durable you’re employed, the extra profitable you might be. That the more durable you’re employed, the luckier you get as properly. And that step-by-step, slowly however certainly, you do win the race.” In time, Tansel has discovered a couple of extra classes too- that one turns into extra attentive to even the smallest particulars, that one can’t carry on monitoring or micromanaging folks, and once more, that one’s enterprise success can also be about being accessible for one’s workforce members.

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