Quotient to Energy AutoZone’s New Knowledge-Pushed Media Platform


SALT LAKE CITY–(BUSINESS WIRE)–Quotient (NYSE: QUOT), the main digital media and promotions know-how firm, immediately introduced it’s powering the brand new media platform for AutoZone (NYSE: AZO), the main retailer and a distributor of automotive alternative components and equipment within the Americas and the primary automotive aftermarket retailer and distributor to hitch Quotient’s retail community. The AutoZone Media Community gives measurable omnichannel capabilities inside a premier media know-how platform.

“We’re thrilled to be powering the AutoZone Media Community to drive incremental visitors and gross sales to its on-line and brick-and-mortar shops,” mentioned Steven Boal, CEO and Founder at Quotient. “The outcomes now we have seen in our pilot program are spectacular for each AutoZone and their model companions, paving the best way for what we really feel might be an industry-leading platform at a time when advertisers want their media methods to be extra impactful and affect savvier digital customers.”

“The AutoZone Media Community will drive focused and customized first-party information campaigns leveraging each loyalty and a number of other million CRM buyer profiles,” mentioned Al Saltiel, Senior Vice President, Advertising and marketing and eCommerce, Buyer Satisfaction, at AutoZone. “The platform will permit our merchandising vendor companions the power to construct campaigns with a spread of media ways together with offsite show, digital out-of-home, onsite show and sponsored search.”

“AutoZone is worked up to collaborate with our vendor companions to drive gross sales of high-quality components and merchandise,” mentioned Seong Ohm, Senior Vice President, Merchandising, Buyer Satisfaction, at AutoZone. “The AutoZone Media Community will present marketing campaign measurement that may permit our vendor companions to grasp the affect of media on their model, class, and most significantly incremental gross sales.”

For extra data on AutoZone Media Community, contact azmn@quotient.com.

About Quotient (NYSE: QUOT)

Quotient (NYSE: QUOT) is the main digital media and promotions know-how firm for advertisers, retailers and customers. Our omnichannel platform is powered by unique shopper spending information, location intelligence and buy intent information to achieve tens of millions of consumers each day and ship measurable, incremental gross sales.

Quotient companions with main advertisers and retailers, together with Clorox, Procter & Gamble, Basic Mills, Unilever, CVS, Greenback Basic and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Salt Lake Metropolis, UT and has workplaces in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv. For extra data go to www.quotient.com.

Quotient and the Quotient brand are emblems or registered emblems of Quotient Expertise Inc. and its subsidiaries in the USA and different international locations. Different marks are the property of their respective house owners.

About AutoZone (NYSE: AZO)

As of August 28, 2021, the Firm had 6,051 shops within the U.S., 664 shops in Mexico and 52 shops in Brazil for a complete retailer depend of 6,767. AutoZone is the main retailer and a number one distributor of automotive alternative components and equipment within the Americas. Every AutoZone retailer carries an intensive product line for automobiles, sport utility autos, vans and light-weight vehicles, together with new and remanufactured automotive laborious components, upkeep gadgets, equipment, and non-automotive merchandise. Many shops even have a industrial gross sales program that gives industrial credit score and immediate supply of components and different merchandise to native, regional and nationwide restore garages, sellers, service stations, and public sector accounts. AutoZone additionally sells the ALLDATA model diagnostic and restore software program via www.alldata.com. Moreover, AutoZone sells automotive laborious components, upkeep gadgets, equipment, and non-automotive merchandise via www.autozone.com and our industrial clients could make purchases via www.autozonepro.com. AutoZone doesn’t derive income from automotive restore or set up.



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