Social audio app Clubhouse has now topped 8 million international downloads, regardless of nonetheless being in a prelaunch, invite-only mode, in line with new information launched at this time by cell information and analytics agency App Annie. Per its estimates, Clubhouse grew from over 3.5 million international downloads as of February 1, 2021, to achieve 8.1 million by February 16, 2021. This sharp progress is attributed to a number of high-profile visitor appearances, together with these from Tesla and SpaceX founder Elon Musk and Fb CEO Mark Zuckerberg, for instance.
App Annie additionally estimates that 2.6 million-plus of the overall international installs came about within the U.S. — a determine that highlights the app’s international enchantment.
Clubhouse, in the meantime, hasn’t formally shared its whole variety of downloads or registered customers, however CEO Paul Davison revealed in January the app had grown to 2 million weekly lively customers — which suggests the app’s month-to-month lively person determine and whole registered person depend can be a lot greater. Different estimates have put the app’s registered person base in between 6 million and 10 million (the latter citing unnamed sources.)
Reached for touch upon App Annie’s report, Clubhouse stated it doesn’t publish person numbers.
It’s value noting that app set up figures aren’t usually a legitimate proxy for registered customers as many individuals typically obtain an app however then by no means open it or join. However in Clubhouse’s case, the 2 figures could possibly be extra carefully aligned as people who find themselves putting in the app are motivated to hitch. The app shouldn’t be open to the general public, so the customers putting in the app are doubtless both in possession of a Clubhouse invite or are aiming to get one from a buddy or trusted contact who’s already joined.
Additionally within the new report, App Annie famous how the Clubhouse phenomenon is having an impression on the bigger app ecosystem. Native rivals to Clubhouse providing their very own social audio expertise have additionally gained downloads in latest days, together with Dizhua, Tiya and Yalla, which have attracted customers in China, the U.S., Egypt, Saudi Arabia and Turkey.
Dizhua, for instance, has 174,000 downloads; Tiya has 6 million; and Yalla has 34.5 million, the report says. Yalla, notably, has been stay since 2016, however Clubhouse’s reputation is giving it a lift.
Past this small handful, there’s been an explosion of social audio experiences, together with these from startups like Sonar, Locker Room, Quilt, Yoni Circle, Roadtrip, Area, Capiche.fm, Yac, Cappuccino and others. Twitter, in the meantime, is constructing its personal Clubhouse rival with Areas, which it stated yesterday will develop to Android by March. Fb, too, is reportedly planning a Clubhouse competitor.
The query on everybody’s minds now could be how a lot of this progress is sustainable. Skeptics say Clubhouse lends itself to those that are inclined to dominate conversations by speaking at size; that a lot of its conversations are simply sort of boring; that the app favors the “hustle tradition”-obsessed; and so forth. Some additionally marvel how nicely social audio apps will fare when the world reopens post-COVID and there’s extra to do — together with the return to conventional networking occasions.
However these issues don’t have in mind that social audio has the potential to carve out area for itself by supplanting customers’ different cell spoken-word audio actions, like podcast listening or audiobooks. After all, questions on Clubhouse’s future can’t actually be answered now, because the pandemic continues, and with an app that’s not totally open to the general public.