Vertu Motors recruits Auto Dealer’s Chris Penny as strategic tasks director


Vertu Motors has recruited Auto Dealer franchise model director Chris Penny as its new group strategic tasks director.

Penny, who has been with the net automobile retail market for greater than a decade, begins his new position with the AM100 PLC this month and shall be central to Vertu’s improvement of omnichannel automobile retail options for its clients.

He mentioned that his new employers “ticks all of the bins”, as he embarks on a brand new problem, together with a “tradition as sturdy as its steadiness sheet”.

Taking to LinkedIn to mark his transfer, Penny thanked his former colleagues at Auto Dealer and mentioned: “When selecting a brand new position, I needed to hitch a enterprise with a tradition, set of values, ambition and potential that I may imagine in and assist to enhance.

“Auto Dealer taught me that nice companies aren’t logos, manufacturers and merchandise, they’re a group of good individuals doing what they’re keen about.

“Loving the #automotive business as I do and with no need to float too removed from my automobile retail beginnings, to seek out what I used to be on the lookout for, I solely wanted to make one name.

“In January 2022, I will be becoming a member of Vertu Motors plc. An organization I’ve labored with as an Auto Dealer companion for quite a few years and ticks all of the bins for me. A tradition as sturdy as its steadiness sheet and a lot extra to attain.

“Thanks to Robert Forrester, David Crane and Karen Anderson for the chance. Let’s make 2022 a yr to recollect.”

One of many newest Auto Dealer improvements rolled-out by Penny and reported on by AM was a Retailer Efficiency Masterclass (RPM) on-line hub, which goals to offer recommendation and help to automobile retailers by way of a collection of “chunk dimension” finest apply tutorials.

Penny shall be hoping to additional upskill Vertu’s staff for omnichannel retail in his new position.

Commenting on Vertu’s H1 2021 monetary leads to an interview with AM final yr, group chief government Robert Forrester mentioned the group had launched a web-based concierge service within the interval as a part of a bid to spice up its non-physical gross sales.

Forrester mentioned: “Pure on-line conversion ratio is about 0.0 of 1%.

“Within the reported interval we bought 600 used vehicles on-line, however we bought 50,000 vehicles in whole.

“We expect clients will profit, and we’ll increase our dialog ratio, with somebody to speak you thru the sale as you do it on-line. It’s one thing I’ve seen carried out very efficiently within the US.”



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